SYLVIE DAMInstagram ↗

Selected work
Sylvie Dam

Fashion design & visual merchandising

Fashion design graduate · Visual merchandiser · Aspiring fashion buyer

Visual merchandising ↗View work ↗View CV ↗Contact ↗
CONTENTS01 — 06
  1. 01 About
  2. 02 Womenswear
  3. 03 Menswear
  4. 04 Selected projects
  5. 05 Visual merchandising
  6. 06 Photoshoots
Fashion illustration of an asymmetric dress
SCROLL TO EXPLORE ↓VIETNAM / UK
01 / ABOUT

I’m Sylvie, a BA Fashion Design graduate from Nottingham Trent University. My practice moves between research, illustration, garment making, styling and creative direction.

I currently work as a visual merchandiser at Primark and am working towards a career in fashion buying, bringing together my design background and retail experience.

READ MORE ↗VIEW CV
clothes to keep close
02 / WOMENSWEARTHREE LOOKS / 2026

Serendipity
Reverie

Two weddings. One imagined encounter. Vietnamese wedding rituals bring past and present into dialogue through deconstructed tailoring, fluid silhouettes, trailing lace and knots that make connection visible.

View collection ↗
Two models in The Groom and The Love Letter looks standing beside a lake, framed by an arch
FASHION DESIGN / 2026CREATIVE DIRECTION
The Groom: burgundy tailoring and flowing red trousers by a lake01
Tailoring / drape

The Groom

The Love Letter: pale blue top and asymmetric lace skirt02
Lace / layers

The Love Letter

The Bride: pink asymmetric top and red draped train in the studio03
Colour / form

The Bride

Inside the process

Research / illustration / making

Fashion illustration of The Groom look
03 / MENSWEARTWO PROJECTS

Menswear studies

Tailoring, rhythm and connection.

Illustrated menswear lineup from Echoes of Thoughts
MENSWEAR / PAUL SMITH × NTU

Echoes of Thoughts

Design board for Bonded, showing a tailored look and red thread detailing
MENSWEAR / UNIVERSAL WORKS × NTU

Bonded

04 / SELECTED PROJECTSA GROWING PRACTICE

Selected projects

Studies in form, culture and connection.

  1. 2022Glorious Chang’AnWOMENSWEAR
  2. 24/25Healed WoundsWOMENSWEAR / WHITE ROSE
  3. 2025Imprisoned FlameWOMENSWEAR
05 / VISUAL MERCHANDISING

Retail experience

I currently work as a visual merchandiser at Primark, with experience in menswear and window displays. My design training and earlier shop-floor experience inform my interest in how clothes are presented, chosen and worn.

01Current practice

Visual merchandising / Primark

02Retail foundation

Styling advice / customer service

03Next direction

A career in fashion buying

View visual merchandising work ↓ View experience & skills ↗
VISUAL MERCHANDISING / SELECTED WORK

In store

Selected menswear layouts, window displays and product presentation at Primark.

Menswear display with folded and hanging garments and a styled mannequin
Menswear / branded collection display
Menswear wall display with knitwear, outerwear, trousers and a mannequin
Menswear / coordinated wall display
Mannequin in patterned knitwear beside menswear rails
Menswear / mannequin and floor layout
Three menswear mannequins styled in layered casual outfits
Menswear / mannequin styling
Shop-window display with mannequins and campaign imagery
Window display / campaign presentation
Loungewear display with sleepwear, accessories and mannequins
Loungewear / product presentation
06 / PHOTOSHOOTS & CREATIVE DIRECTIONExplore the shoots ↗

Photoshoots
& creative direction

Two shoots for Serendipity Reverie: outdoors and in the studio.

GET IN TOUCH

Let’s connect

Fashion design, visual merchandising & a future in buying.

Contact via Instagram ↗View my CV ↗